Whoever thought the "Choose Philippines" campaign would be viral on the internet? The memes have somehow helped in the promotion of tourism and to boost the numbers of local and international tourist in the Bicol region and in the Philippines in general. With the extreme efforts exerted by the national and local government to Improve tourism strategies featured on the          international news today - we are sure to see better improvements in years to come.

So why choose Philippines? Or choose Bicol specifically? The fun loving people, rich biodiversity, sumptuous cuisine and rich historical background seems like reason enough but this region can offer you much more than that.

The Bicolandia is one of the most emerged regions in the country and there is no stopping this eastern gem. The solid pour in investment and infrastructure projects that are presently happening will improve the Bicolano lifestyle and offer greater opportunities to the population.

Businessmen now see Bicol as one of the best place to invest on. Some national chains and even international brands are branching out in the region - Legazpi City now even has Duty-Free. The Business Process outsourcing (BPO) companies are being established in Bicol to provide more jobs and improve the buying power of the Bicolano.

The dedication to the promotion of a healthy lifestyle through campaigns like the no smoking ordinance in the province of Albay has proven to be very effective. The solid waste management effort in the said province is dutifully implemented.

Bicolanos have always been fascinated with beauty and the arts. The region has become the venue for some international beauty pageants and national arts festival. The love for arts is a showcased year-round on the various festivals held in the cities and municipalities in the region.

The region is a place both for adventure seeking tourists and for those who would like a calm relaxing weekend.

We are now equipped with man-made attractions like the CWC in Camarines Sur which has been the venue for international water sports competitions. You can also experience the thrill in the Mayon lava trail while riding an all terrain vehicle (ATV) that will keep your adrenaline pumping.

If you are a traveler seeking more of a traditional type of adventure, you should definitely try climbing one of the numerous mountains in the region or join the rodeo festival in the island province of Masbate which is the cattle capital of the region - It is the only province in the Philippines with a rodeo festival.

Those seeking a relaxing weekend may enjoy going to the beach to achieve a healthy tan or book the weekend for a spa visit and be pampered and rejuvenated.

Experience Bicol and appreciate the natural wonders and man-made attractions that would cater to your discriminating taste and will leave you satisfied.

Bicol news today is flooded with developments in the region and progress is happening overnight making the opportunities definitely endless. So, why choose Bicol? The answer would probably be why not!

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